Transparent system of media façade intended for large external surfaces and displaying of materials using the advanced LED technology in the daylight conditions.
In the 21st century, the architecture should reflect a mentality of the communicative society. This role can be fulfilled by a design of building façade integrated with media design. The one of the challenges for such concept is a possibility to integrate media technology with a façade in such way that it remains in a symbiosis with it. It means only proper ratio or materials used but whole philosophy of such connection. Technology of media facades meets these requirements offering unprecedented possibilities connected with use of the advanced LED technology with a transparent matrix.